Ahead of the World Environment Day 2025 celebrations, the Union Ministry of Environment, Forest and Climate Change today, launched a nationwide mass mobilisation campaign against plastic pollution.
The campaign against plastic pollution ‘One Nation, One Mission: End Plastic Pollution‘ aims to nudge citizens to adopt eco-friendly alternatives as envisioned by PM Shri.
It highlights India’s unwavering commitment to environmental protection and sustainability, aligned with India’s flagship initiative—Mission LiFE (Lifestyle for Environment).
The Mission LiFE theme: ‘Say No to Single Use Plastic’, reinforces the message of this year’s WED celebrations.
Union Minister for Environment, Forest and Climate Change, Shri Bhupender Yadav, while launching a pre-campaign video on his social media platform urged everyone to move from awareness to action collectively by embracing sustainable living to end plastic pollution.
Key Thrust Areas Of The Campaign
The key trust areas are awareness and advocacy regarding plastic pollution, reduced use and generation of plastic waste including single use plastic, to manage plastic waste including Single Use Plastic through segregation, collection, disposal and recycling of plastic waste, promoting development of sustainable alternatives to single use plastic.
Campaign Activities and Engagement
The aim is to nudge people towards more eco-friendly lifestyles through community education, behaviour change initiatives, and innovation in sustainable materials.
The campaign witnessed wide-ranging activities across Central Ministries, State/UT Governments, local bodies, educational institutions, industry, civil society, and community groups.
Key Areas Of Engagement
The areas of engagement are Awareness and Outreach through social media campaigns, nukkad nataks, public pledges, poster and essay competitions, activities like marathon. clean-up drives at beaches, parks, riversides, campuses, tourist sites, railway stations, and rural areas, etc.
Others are workshops and webinars on sustainable practices and alternatives to single use plastic, educational Activities and craft from recycled plastic, school exhibitions, hackathons, quizzes, and interactive games on the theme
It will also feature community and institutional involvement by RWAs, municipal bodies, Anganwadi workers, cooperatives, etc. in localized waste segregation and recycling efforts
All participating stakeholders including Government Ministries, States, UTs, affiliated institutions, Private organisations are encouraged to align their initiatives with the campaign theme and upload activity details on the ‘Meri LiFE’ portal.
These efforts aim to build a people-powered movement toward sustainable living.
The Ministry called on all citizens to participate in the campaign and contribute to ending plastic pollution.
About WED
World Environment Day, celebrated annually on 5th June, serves as the principal platform of the United Nations for encouraging global awareness and action for environmental protection.
